At D&R, we’re always on the lookout for organizations and companies that demonstrate dignity and respect by giving back in some way, shape, or form. Companies that Lead the Way hold to best practices that not only work for the greater good, but serve as models for the next best practice for every workplace.
That brings us to Bombas. Bombas is a sock company, but stating it’s just a sock company doesn’t quite do their cause justice. For every pair of socks they sell, Bombas donates a pair to a homeless shelter or someone in need. However, they do not just donate the same socks that are sold the consumers. They’ve gone a step ahead and, together with their 300-plus giving partners, created a sock that according to their website, “specifically meets the needs of people who don’t have the luxury of a clean pair of socks every day.” This includes design elements such as “anti-microbial treatment, darker colors to reduce the look of stains, and stronger seams for longer lifespan.”
According to the Bombas website, the creators, Dave Heath and Randy Goldberg, began this journey all because of one quote, that changed their entire perspective: “Socks are the number one most requested clothing item at homeless shelters.” So that’s when they realized they could really make an impact by doing some great: “We initially thought about [just] buying and donating socks, but we felt like that wasn’t enough, the problem was much bigger than that.”
Bombas original goal was to donate 1 million pairs of socks in ten years, but in only two and half years, they were able to reach that goal. Bombas also provided donations towards HIV medication for purchases of their “(Product)Red” socks over the holidays.
These numbers serve as an exciting reminder that helping others is an interest all of us – companies and consumers alike – can get behind. Even the meaning behind their name is cohesive with our Lead the Way Initiative: The word “bombas” derives from the Latin word “bumblebee.” As Bombas website explains, “bees work together to make their hive a better place…they’re small, but their combined efforts have a big impact on the world.”
This is what leading the way is all about. Whether your company’s efforts are big or small, you are making a positive impact on the world, and that is what matters.
At D&R, we believe there are three key ways to Lead The Way:
- Make an effort to make someone feel included.
- Get a new viewpoint before completing a project.
- Do something that benefits someone different from you.
Bombas was able to research, think, and, in turn, get a brand new perspective on people in need of a basic item before starting Bombas. They continue to make an effort every single day to focus their conversation and their product on addressing their basic needs of all people.
How is your business leading the way? If you’re interested in taking your company to the next level, or you know a local organization who is leading the way for others, contact us. We’d love to have a conversation.