Build Cultural Awareness: Standing with Standing Rock – It’s Not Over Yet

Standing Rock 1 by Rick Danielson on Flickr

So much is happening these days that important causes come and go, or pass through our radar, as if they’re mere trends. It may seem like ages ago that #NODAPL was all over our news feeds – but it was just a few weeks ago that people were pledging their support for the Native American water protectors at Standing Rock, making calls to North Dakota representatives, and sending supplies to the protesters, who held their ground even in brutal conditions.

On December 4, the Army Corps of Engineers made the decision to deny a permit for further construction on the 1,172-mile oil pipeline, which is hailed as a victory. In a statement, the National Congress of American Indians President Brian Cladoosby said “Our prayers have been answered.” Importantly, he also said: “This isn’t over.”

The Fight Continues

It’s relatively well-known that this particular pipeline was originally set to run through Bismarck, but was swiftly re-routed due to concerns that the pipeline could compromise the city’s drinking water. Standing Rock has been fighting for their dignity, their rights, and even their safety ever since. What is wrong with this picture?

Understanding the #NoDAPL fight is crucial for all of us, whether we’re in North Dakota, Pennsylvania, or California not only because we’re sincere in our intentions to protect the rights and safety of our fellow Americans, but because these pipelines affect ALL of us. There are about 2.6 million miles of pipeline in the United States, and since 2010, there have been 4,269 incidents, including 474 injuries.

Support Corporate Responsibility in 2017

Questions abound as a new administration takes Washington, and what is to become of the Dakota Access Pipeline is no exception. It will be as important as ever, in 2017, to stay attuned to the facts. Despite the Army Corps’ decision to deny the pipeline permit, the oil company can technically disobey the order, pay the fines, and continue their build.

As leaders in any business, industry, and location, we have decisions to make about the type of world we want to help build through our work and our affairs. There are questions of environmental responsibility, integrity, dignity and respect. Each day we have the choice to build that better world, or maintain a status quo that so often fails those who aren’t in power.

Do Your Part: How You Can Help Standing Rock

Protesters remain on-site at Standing Rock in Cannonball, ND, where the temperature is consistently in the 30s or well below. Many people are sending medical resources and supplies to keep conditions safe for those remaining. But the tribe is now facing new legislation from the state that essentially criminalizes aspects of protest at Standing Rock, with little to no communication or consultation with those involved.

If you’d like to support Standing Rock’s on-the-ground legal team, you can donate here. To keep the protesters well-fed, you can donate here. If you’d like to discover more ways to discuss the Standing Rock protests with your organization and learn how corporate responsibility stems from the basic tenets of dignity and respect, we’d love to help. Contact us at 1-855-222-8211 today. 

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